Author: Chetan Agarwal

Let’s be honest—if the subject line doesn’t hit, the rest of your cold email might as well not exist. I’ve tested hundreds of subject lines in my cold outreach campaigns, and I’ve seen firsthand how just tweaking a few words...

Here’s the truth: neither is “better.” It all comes down to when and how you use them. If you’re struggling to choose between cold email and LinkedIn messaging for your outbound strategy—or wondering whether you should even separate the two...

Turns out, I was skipping one crucial step: domain warm-up. Warming up a new domain is not optional anymore. If you just bought a fresh domain and think you can start blasting 500 cold emails a day, you’re begging the...

Crafting a compelling cold email opening sentence is not optional anymore. It’s the difference between someone reading your email and trashing it before even finishing the first line. Especially in B2B outreach, where decision-makers are bombarded with dozens of cold...

In this article, I want to break down the exact subject line formulas that I and my team at Cold Outreach Agency have used to consistently hit 60–80% open rates across various niches—especially for B2B companies, agency owners, SaaS founders,...

When I first started cold emailing for my agency, I used to put all my trust in a single version of my email — one subject line, one body copy, one CTA. Open rates started climbing. Reply rates doubled. And...

If you’re running a small B2B agency and you’re not leveraging cold email yet—or worse, you’ve tried it and failed—this one’s for you. I’ve been in your shoes. Bootstrapped team. Limited time. High expectations. And clients are asking where the...

When I first started doing cold outreach, I used to make the classic rookie mistake—trying to reach everyone. I’d send emails to every business owner, freelancer, marketer, coach, or consultant under the sun, hoping someone would reply. And yes, a...

Let’s be honest—cold emails get a bad rep. And rightly so. Most of them are plain awful. They’re robotic, generic, and scream desperation. But that’s not the kind of cold email I send. I specialize in hyper-personalized cold emails that...

If you’re reading this, chances are you’re a business owner, a startup founder, a marketer, or someone who’s been considering hiring a cold outreach agency to take appointment setting or lead generation off your plate. I’ve been there.  Cold outreach...