Author: Chetan Agarwal

Let’s get straight to the point — as a SaaS founder or a B2B marketer like myself, you’ve realized that building a product is half the battle; the real war is distribution, acquisition, and growth. And while everyone talks about...

If you are a B2B firm trying to grow in the noisy digital space, you will probably have learned by now that ads, by themselves, will not save you. If done in the right way, cold outreach can become one...

At last, this has proved itself to be a fundamental approach in sales, marketing, and business development portfolios.  Cold outreach, however, has become something most professionals question nowadays because of evolving technologies, changing consumer behaviours, and more government regulations regarding...